Compare
AI sales agent tools, compared honestly.
The "AI SDR" category has a confusing taxonomy because most products in it stop at top of funnel — they prospect and sequence, then hand the lead to a human. A few — including Sally — own the full sales cycle through ready-to-sign. This page draws that line cleanly and shows where each tool actually plays.
The category line, in one sentence
AI SDR tools (Artisan/Ava, 11x, Regie.ai, SDR.ai) automate the work of a human SDR: sourcing, sequencing, qualification, and meeting-booking. They move the bottleneck from "we don't have enough SDRs" to "we don't have enough AEs to take all the meetings the AI booked." Full-cycle AI sales agents (Sally) handle the AE work too — demo, objections, progression to ready-to-sign — and only hand off to a human for contract and signature.
Side-by-side capability matrix
| Tool | Scope | Inbound response | Outbound sourcing | Live demo | Objection handling | Handoff point | Pricing posture |
|---|---|---|---|---|---|---|---|
| Sally (SallySells) Owns the deal to the close. | Full-cycle AI Sales Agent — SDR + AE | Yes — under 1 min | Yes — up to 5,000/mo (Growth) | Yes — live, multilingual, on demand | Yes — in your voice | Ready-to-sign with full briefing | $699–$3,499/mo + 10% on closed deals |
| Artisan / Ava Sources and sequences. Hands off at meeting. | AI SDR — top of funnel | Limited | Yes | No | Limited | Booked meeting to human AE | Custom (typically multi-thousand /mo) |
| 11x Sources and runs sequences at scale. | AI SDR — outbound focused | Limited | Yes | No | Limited | Booked meeting to human AE | Custom |
| Regie.ai Co-pilot for a human SDR team. | Sales content + sequencing platform | No | Assists human SDRs | No | No | N/A (assistive) | Per-seat SaaS |
| SDR.ai Top-of-funnel automation. | AI SDR — sequencing | Limited | Yes | No | Limited | Booked meeting to human AE | Custom |
Competitor capability and pricing summaries reflect public marketing and product positioning as of May 2026. Vendors evolve quickly; verify specifics directly with each before purchase.
When an AI SDR (not Sally) is the right answer
If your bottleneck is the top of funnel — you don't have enough names, sequences, and meetings — and you already have a human AE team with capacity, an AI SDR tool is the right shape. Pick the one whose data sources, sequencing UX, and deliverability infrastructure best match your motion. Artisan, 11x, and SDR.ai all play here; Regie.ai is the lighter co-pilot variant.
When a full-cycle AI sales agent is the right answer
If your bottleneck is post-meeting — you have leads or meetings, and your team can't deliver enough demos, run enough follow-up cadences, or progress enough deals — you need a full-cycle agent. The work between "meeting booked" and "ready to sign" is where most deals die. Sally owns that span. If you don't have enough AEs to take the meetings an AI SDR would book for you, hiring more AEs and an AI SDR is the expensive answer; deploying Sally is the leverage answer.
How Sally is different in three lines
- Full-cycle, not top-of-funnel. Sally delivers the demo, handles objections, and runs the deal to ready-to-sign. AI SDRs hand off at the booked meeting.
- Performance-aligned pricing. Sally is paid 10% only on deals she drives to ready-to-sign. AI SDRs charge per-seat or per-volume regardless of outcome.
- Voice in your voice. Sally writes every email from scratch in your captured voice — not templates, not LLM defaults. Live demos run in the same captured voice.
See Sally work
Take the live demo presentation — Sally walks you through Sally. Or read the human SDR cost comparison.