Always On · Inside-Sales Calibrated
The AI salesperson who never sleeps. She works every lead you give her — replies in seconds, runs live voice demos, follows up until they're ready to sign, and hands the deal to your team for the close.
The Problem
Every business hits the same wall. You have a product people like, leads coming in, and conversations to be had — but starting or scaling a sales team is a huge gamble.
Base, benefits, tooling, and ramp. For a company at $2K–$20K ACV, that one hire needs to close 30–100+ deals a year just to break even. The math rarely works at the start, and gets harder with every additional hire.
Half a year of salary before they're booking real meetings. Half a year of pipeline you're not building. And that's if they work out — average SDR tenure is under 18 months, so the ramp clock is always running.
Founder-led at 1. The first AE at 5–10 deals a month. A 3-person team at the limit of what one manager can coach without a real ops layer underneath. Each step up means more hires, more management overhead, and more risk that the math stops working.
So the choice today is bad in every direction.
Hire too early and burn cash on ramp. Wait too long and watch pipeline die in someone's inbox. Scale a team and add management overhead faster than revenue. Or outsource to an SDR agency and pay to spam your market with email that almost never converts — and often hurts your reputation.
The Stakes
Sales isn't a tool problem. It's a capacity problem. And capacity has always required headcount — until now.
Every team has a ceiling. A founder running sales caps at the hours in their day. A 3-person team caps at what one manager can coach. A 10-person team needs a VP, ops, enablement, and a forecasting layer that costs more than the team it supports. Growth in a sales org has always been step-functions of cost, not smooth curves.
Every deal you don't work is a deal a competitor does. The companies that win in your category aren't smarter. They have more conversations. Whoever runs more high-quality sales conversations per week wins, full stop.
You don't need a better CRM. You don't need more leads.
You need someone — or something — that can run the sales job end-to-end (discovery, demos, objections, follow-up, closing logic) without ramp, without management overhead, and without the cost structure of a full sales team. Whether that's your first salesperson or your eleventh, the math is the same. That option didn't exist a year ago. It does now.
Meet Sally
Sally works from a mailbox on your own domain, in your voice — so to prospects, she is your team. She runs the full cycle from first reply through live demo and ready-to-sign, then hands the deal back to your team in-thread with a full briefing.
Marcus — handing ACME Corp to you for the close. Quick briefing:
Thanks,
Sally
Sally sends from a mailbox on your domain — not a third-party app. To prospects, she is your team.
Record one walkthrough or upload call recordings. Sally absorbs your tone, emphasis, key questions, and objection responses — then runs voice demos and writes every email accordingly.
When a prospect is qualified, demoed, and ready to move forward, Sally loops your team into the thread with a full briefing — and steps back for the close.
The Demo Experience
The buyer clicks. The demo starts. Sally presents, qualifies, and handles questions in real time — in any language, in any time zone.
Natural, interruptible conversation — not a chatbot. Works in most widely-spoken languages
Sally controls the deck and skips around to surface the right information at the right moment.
Record one walkthrough — Sally learns your tone, emphasis, key points, questions, and approach.
Signed URLs tie every view back to the lead and campaign. Sally follows up automatically.
Built for Production
Most sales tools just promise more leads. Sally works the deal — discovery, live sales calls, objection handling, and follow-up — and hands you each prospect when they're ready to sign.
Every lead gets a personalized reply the moment they engage. Leads contacted within 5 minutes are 100× more likely to qualify, and Sally is well inside that window on every one.
A buyer who's curious at 11pm Tuesday doesn't wait until Thursday. Sally runs a real spoken demo on demand — no calendar coordination, no SDR-to-AE handoff, no human required. The buyer clicks; the demo starts.
44% of reps give up after one follow-up. Sally averages 6+ touches at the right cadence — exactly where 93% of converted deals actually close.
Every email, follow-up, demo intro, and reply is researched and written from scratch — no templates, no "Hi {FirstName}", no spray-and-pray. Sally reads each prospect's company, role, and prior thread before she writes a word.
Sally converses in the preferred language of every prospect — over email and live in voice demos. Your TAM is no longer capped by your team's language coverage.
Handle 10× more leads without adding headcount, onboarding cycles, or ramp time. Sally's capacity flexes with your pipeline, not your org chart.
Every lead, message, demo, and reply is logged with reasoning. Daily executive briefs land in your inbox. RevOps sees exactly what's working and why.
One Sally does the job of a full inside sales team at a fraction of fully-loaded cost — without the ramp, attrition, or tool stack.
Pricing
Flat monthly subscription, plus 10% of Year 1 deal value on every prospect Sally drives to ready-to-sign — charged when she hands the deal to your team. Four tiers. Start where you are; move up when volume or proactive outbound demands it.
$699 / month
+ 10% of Year 1 Deal Value
billed annually as $6,888/yr
Testing the waters or running a micro-SMB. Sally works your warm and inbound leads from a single mailbox on your own domain.
$1,199 / month
+ 10% of Year 1 Deal Value
billed annually as $11,808/yr
Companies that have a limited outbound motion and can give Sally leads. Sally works your leads with daily briefs and the full follow-up cadence.
Most popular
$3,499 / month
+ 10% of Year 1 Deal Value
billed annually as $34,428/yr
Integrated outbound infrastructure sources up to 5,000 prospects/mo across multiple mailboxes and sending domains. Sally handles every reply.
Custom
+ 10% of Year 1 Deal Value
Annual billing available
Larger or multi-product companies. Custom sourcing, dedicated success manager, multiple seats, and CRM integration.
Performance fee charged when Sally hands a ready-to-sign deal to your team. You decide the handoff point — Sally only earns when she's done the work.
The Economics
No ramp. No attrition. No benefits. Just pipeline.
Annual cost comparison
What you'll pay in a year — fully loaded
Inside-sales rep figure includes base, benefits, and tooling at typical SMB loaded cost. Sally figures show flat subscription only — the 10% performance fee on deals Sally drives to ready-to-sign is charged separately, on handoff.
Who It's For
Pipeline can't wait, but a full inside sales hire isn't in reach. Hire Sally to work your warm and inbound leads on day one — and turn on sourced outbound the moment you're ready to scale.
Inbound demo requests pile up faster than your team can work them. Sally turns every signup, trial, and demo request into a live voice demo within minutes — not next Thursday.
Your motion runs on calls, demos, and follow-up at scale — and adding capacity has always meant hiring reps. Sally drops into the same playbook your team already runs, without the headcount, ramp, or attrition.
Every prospect wants a discovery call, and founder-led sales caps at the hours in your day. Record your pitch once and Sally runs it forever — your time goes to closes, not first calls.
Questions
Typically under a minute, often in seconds. The moment an email lands, Sally is reading, researching, and replying — written from scratch in your voice. Leads contacted within 5 minutes are 100× more likely to qualify; Sally is well inside that window on every one. Today, only 0.1% of B2B companies hit that threshold.
As many as the lead needs — typically 6+ touches across days and weeks at a paced cadence the data says actually closes deals. 80% of B2B sales require five or more follow-ups, but only 8% of human reps ever get past five. Sally does it on every lead, every time, and never forgets a thread. Inside-sales calibration, not industrial-spam volume — opt-outs are honored unconditionally on first request.
Both, depending on tier. On Starter and Core, Sally works the leads you provide — warm contacts, conference lists, inbound, referrals — from a single mailbox on your own domain, paced and personalized. On Growth and Scale, our integrated outbound infrastructure sources up to 5,000 new prospects per month (or custom volume on Scale) across multiple mailboxes and sending domains, and Sally takes over the moment they engage — handling every reply herself in your voice.
Sally drives deals to ready-to-sign — qualified, demo-completed, objections handled, prospect explicitly ready to move forward. At that point she introduces your team into the thread with a full briefing on what's been covered, and steps back. Final pricing, contracts, and signature stay with humans by design — that's where deal-by-deal nuance and legal review live. Many teams use Sally to multiply a small human sales team: Sally handles volume, humans handle the close.
Hand Sally your deck and an inbox. She's working leads by end of week. The live voice presentation needs one walkthrough — record yourself pitching the deck once and Sally absorbs your tone, emphasis, key questions, and objection responses. From there she's in your voice on every email and every demo.
Two components. (1) Flat monthly subscription, four tiers, monthly or annual (annual saves ~18%): Starter ($699/$574) for warm and inbound leads up to 100/mo. Core ($1,199/$984) for warm and inbound leads up to 250/mo with daily briefs. Growth ($3,499/$2,869) adds integrated outbound sourcing up to 5,000 prospects/mo across multiple mailboxes. Scale (custom) adds custom sourcing, dedicated success manager, multi-seat, and CRM integration. (2) 10% performance fee on Year 1 value of every deal Sally drives to ready-to-sign — charged on handoff to your team. See the next question.
By default, Sally is your AE: she works the deal all the way to "ready to sign." At that moment we charge 10% of the Year 1 value of the deal terms the prospect is agreeing to move forward with — billed immediately on handoff to your team for the actual signature. You decide the handoff point. Prefer to do the final close yourself? You can use Sally more like an SDR and hand off earlier so your team owns the closing conversation. The economics don't change: 10% of the Year 1 value the prospect has agreed to at the handoff point, either way. Sally only earns when she's done the work.
Move to Growth the moment you want sourced outbound rather than working only the leads you provide — that's the line. Growth adds integrated outbound infrastructure up to 5,000 prospects/mo, multiple mailboxes and sending domains, multiple active decks, full Sally cadence on every reply, daily executive briefs, and campaign capability. Move to Scale when you need custom sourcing strategies, multiple seats, custom branding, or CRM integration — typically multi-product or larger SMBs.
Sally works over standard email (Gmail/Google Workspace, Microsoft 365, and any IMAP/SMTP-compatible provider). CRM sync is available on the Scale tier — reach out if that's a blocker for a pilot.
All data is encrypted at rest and in transit. Your messaging, prospect lists, and recorded walkthroughs stay tied to your account and aren't used to train general models. Manager instruction authority is bound to a cryptographically verified email identity (DKIM-authenticated) — non-managers can converse with Sally but cannot direct her actions.
Let's Talk
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